Privacy Policy

Practice Engine (“Practice Engine,” “we,” “us,” or “our”) operates the website at practiceengine.com and related pages (the “Site”). Practice Engine provides marketing services and related technology for medical practices (e.g., website management, SEO, directory listings, review/reputation workflows, patient recall/reactivation messaging, reporting/analytics including integrations with practice management systems (“PMS”), and optional paid advertising management).

Practice Engine

This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our Site, request information, or communicate with us.

1) Scope

This Privacy Policy applies to:

  • Site Visitors (anyone browsing the Site)
  • Prospects (anyone submitting forms or scheduling a conversation)
  • Business Contacts (clients, vendors, partners)

Important: This Site is not intended to collect patient medical information. Do not submit Protected Health Information (“PHI”) or any sensitive medical details via the Site contact forms.

2) Information We Collect

  1. Information you provide to us

    We may collect information you submit through forms or communications, such as:
    –   Name and email address
    –   Practice name, city/state
    –   Number of providers
    –   Current marketing or website vendor (if known)
    –   Practice goals or other details you type into the message box
    –   Any other information you choose to provide when contacting us Practice Engine
    –   If you contact us by email or phone, we may keep records of those communications.

  2. Information collected automatically

    When you use the Site, we may automatically collect:

    –   IP address, browser type, device identifiers
    –   Pages viewed, access times, referring/exit pages
    –   General usage analytics

  3. Cookies and similar technologies

    We may use cookies and similar technologies to:
    –   Operate and secure the Site
    –   Remember preferences
    –   Measure performance and usage
    –   Improve content and user experience

    You can control cookies through your browser settings. Some features may not function properly if cookies are disabled.

  4. reCAPTCHA and anti-spam

    Our forms may use anti-spam tools (e.g., reCAPTCHA) to protect against fraud and abuse. These services may collect device and usage data to determine whether interactions are legitimate.

    Practice Engine

  5. Client/Service Data (including potential PHI)

    If you become a client, we may process certain information to provide services (e.g., campaign performance data, directory listing data, review workflows, recall/reactivation workflows, analytics tied to PMS outcomes).

    Practice Engine

    Where we process PHI on behalf of a covered entity, we do so as a Business Associate and handle PHI under a Business Associate Agreement (BAA) and the client’s instructions (this is separate from this Privacy Policy).

3) How We Use Information

We may use information to:

  • Respond to inquiries and schedule conversations
  • Provide, maintain, and improve the Site and our services
  • Communicate about updates, services, and support
  • Perform analytics, quality assurance, and security monitoring
  • Prevent fraud, abuse, or security incidents
  • Comply with legal obligations and enforce our agreements

4) How We Share Information

We may share information with:

  • Service providers who help operate our business (hosting, analytics, communications, CRM, security, form processing)
  • Advertising and marketing partners (only as needed to measure or improve outreach; if used, details may vary by implementation)
  • Client-directed platforms used to deliver services (e.g., directories, social platforms, ad platforms, email/SMS providers), when acting on a client’s behalf

    Practice Engine

  • Legal/compliance recipients if required by law, subpoena, or to protect rights and safety
  • We do not sell personal information in the conventional sense. If certain state laws define “sale” or “sharing” broadly (e.g., for cross-context behavioral advertising), we will provide applicable opt-out mechanisms as required.

5) Data Security

We use administrative, technical, and physical safeguards designed to protect information. However, no method of transmission or storage is 100% secure.

6) Data Retention

We retain information as long as needed for legitimate business purposes (e.g., responding to requests, providing services, legal compliance, dispute resolution), unless a longer retention period is required or permitted by law.

7) Your Choices and Rights

Depending on your location, you may have rights to:

  • Request access to or deletion of certain personal information
  • Correct inaccurate information
  • Opt out of marketing emails (use “unsubscribe” or contact us)
  • To request assistance, contact us using the details in Section 10.

8) Children’s Privacy

The Site is not directed to children under 13 (or under 16 where applicable). We do not knowingly collect personal information from children.

9) Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The “Last Updated” date will indicate when changes were made.

10) Contact Us

Practice Engine

Email: info@practiceengine.com